Electronic Commerce

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How do you manage electronic commerce? What is the technology behind electronic commerce? Electronic Commerce: A Manager's Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals/users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. Authors Ravi Kalakota and Andrew Whinston take a down-to-earth approach to a very important business subject, with insightful examples to show how ideas have been put into practice.

Highlights
  • Provides a clear overview of what electronic commerce is all about.
  • Specifies the business uses and technology directions of the World Wide Web
  • Clarifies management issues facing Internet Service Providers.
  • Explains firewalls, transaction security, and electronic payment methods.
  • Describes electronic commerce applications and challenges in banking, retailing, and publishing.
  • Covers electronic commerce applications internally within the corporation -- supply-chain management, manufacturing, and finance.


0201880679B04062001

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