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How do you manage electronic commerce? What is the technology behind electronic commerce? Electronic Commerce: A Manager's Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals/users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. Authors Ravi Kalakota and Andrew Whinston take a down-to-earth approach to a very important business subject, with insightful examples to show how ideas have been put into practice.Highlights
- Provides a clear overview of what electronic commerce is all about.
- Specifies the business uses and technology directions of the World Wide Web
- Clarifies management issues facing Internet Service Providers.
- Explains firewalls, transaction security, and electronic payment methods.
- Describes electronic commerce applications and challenges in banking, retailing, and publishing.
- Covers electronic commerce applications internally within the corporation -- supply-chain management, manufacturing, and finance.